You might be getting traffic to your website, but are those visitors actually turning into customers? For a lot of businesses, the answer is no and it usually comes down to a few simple fixes.

Here are the most common reasons we see websites leaking leads:

1. Slow Load Times
If your site takes more than a few seconds to load, people will leave before they even see your content. Speed matters for both user experience and search rankings.

2. Unclear Calls-to-Action
Visitors should instantly know what you want them to do next: call, book, buy, or sign up. If your main button says “Learn More,” you may be losing conversions.

3. Poor Mobile Experience
More than half of web traffic is on mobile, so if your site is hard to navigate on a phone, you’re turning away a huge portion of your audience.

How to Fix It
Run a quick speed test, update your call-to-action buttons to be clear and action-driven, and make sure your site looks and works great on mobile devices.

At The Engagency, we help clients patch these “leaks” so the traffic you are already getting has a much better chance of becoming paying customers.